Generative AI is a revolution for the creative industry, but the leap from personal experimentation to commercial delivery is full of legal and ethical hurdles. For clients and collaborators, the real question isn't what the AI can create, it's who actually owns the result.

This blog post is a guide for clients and collaborators, detailing how we navigate this complex landscape. We break down the crucial difference between low-stakes "private" experimentation and high-stakes "commercial" deliverables, and why we always prioritize transparency, audit trails, and data provenance.